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Value (Art Vs Commercial Design)

“To understand value, we must study rubbish. Economics is concerned with scarcity: if something becomes dirt cheap it disappears from view... that which was worthless becomes valued: what was once admired is now despised. So the study of rubbish holds out the possibility, not just of understanding value as it exists, but of understanding the process whereby value is constantly being created and destroyed.”
Michael Thomson, Rubbish Theory

“Objects may be seen in two very different ways, one aesthetically and economically superior to the other, and moreover that in certain circumstances we may be able, to our considerable advantage, to control the way in which we ourselves and others see an object.”
Michael Thomson, Rubbish Theory

“Forces of commercialization have subject ‘the aura’ (the moment of awe seizing the first-time beholder of a singular work of art) to a perverse transmutation of value, resulting in a cheapened ‘cult value.’ Reproduction techniques could someday work in favor of the artists, for purposes both political and philosophical.”
www.artintheage.com
Art Collective working to the principles of Walter Benjamin’s theories.